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work.

work.

Hello.


Design & Creative Direction
B
rand Experience Environments
Interiors
Architecture


Retail, Event, Exhibition, Pop Up, Workspace, Hospitality

Pete Kong
peter.yy.kong@gmail.com

brands.

PETE_KONG_PORTFOLIO_2020 BRANDS.jpg
brands content
first, concept.
then, design.
about.

about.

Pete is a Creative Design Director with a passion for shaping experiences where people, place, and story come together. Drawing from years of cross-disciplinary work in architecture, brand environments, and experiential design, he brings a strategic, human-focused approach to every brief.

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For Pete, architecture isn’t just about form – it’s about feeling. He designs spaces that connect emotionally, tell stories, and leave lasting impressions.

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Whether leading bold brand activations or designing spaces that invite reflection and wonder, Pete combines creative vision with practical detail. His work is thoughtful, immersive, and always built around the people it’s meant for.

what people say

"Highly creative, technically proficient, articulate and able to bring to life any creative vision to the highest quality and under extreme pressure"

Paulo Pimental

Founder & Creative Director

Experience

experience.

Over the past decade, Pete has worked across a broad range of design projects – leading creative for global brand agencies and independent clients alike, and helping win major pitches along the way.

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He's built a reputation for turning complex ideas into clear, engaging design work, always with a focus on impact and storytelling. What drives him is the challenge of making ideas real and seeing how they connect with audiences.

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Whether working solo or as part of a larger team, Pete brings a sharp instinct for brand and space, crafting experiences that feel considered, characterful, and memorable.

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Each project has brought something new, sharpening his creative edge and deepening his understanding of how design can shape how we feel, think, and connect.

“Good design goes beyond form. It’s about shaping moments that connect people to place, story, and feeling.”

 

Pete Kong

Services

services.

Pete is an independent creative who specialises in shaping brand experiences across physical and spatial design. His work spans retail environments, interiors, architecture, exhibitions, events, and installation art.

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With a sharp eye for both concept and detail, Pete blends creativity with strategy, ensuring each project is purposeful, distinctive, and built to connect.

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From reimagining spaces to crafting meaningful moments, his approach leaves a lasting impact on both brands and the people they’re trying to reach.

consulting.

  • Pete thrives on tackling varied briefs and brings more than just creative answers – he delivers thoughtful, people-focused strategies that elevate engagement and experience.

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  • Whether embedded within a cross-functional team or acting as an external partner, he works seamlessly with everyone from marketing leads to producers and researchers, offering clear direction and collaborative energy.

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  • He can step in to lead or plug in as a key contributor – always focused, flexible, and committed to helping projects succeed.

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  • The goal is simple: build experiences that resonate, connect, and leave a lasting impression.

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get in touch.

  • LinkedIn

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contact.
©2023 Kong Design Limited
©2020 Kong Design Limited
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