work.
Hello.
Design & Creative Direction
Brand Experience Environments
Interiors
Architecture
Retail, Event, Exhibition, Pop Up, Workspace, Hospitality
Pete Kong
peter.yy.kong@gmail.com
brands.
first, concept.
then, design.
about.
Pete is a Creative Design Director with a passion for shaping experiences where people, place, and story come together. Drawing from years of cross-disciplinary work in architecture, brand environments, and experiential design, he brings a strategic, human-focused approach to every brief.
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For Pete, architecture isn’t just about form – it’s about feeling. He designs spaces that connect emotionally, tell stories, and leave lasting impressions.
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Whether leading bold brand activations or designing spaces that invite reflection and wonder, Pete combines creative vision with practical detail. His work is thoughtful, immersive, and always built around the people it’s meant for.
experience.
Over the past decade, Pete has worked across a broad range of design projects – leading creative for global brand agencies and independent clients alike, and helping win major pitches along the way.
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He's built a reputation for turning complex ideas into clear, engaging design work, always with a focus on impact and storytelling. What drives him is the challenge of making ideas real and seeing how they connect with audiences.
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Whether working solo or as part of a larger team, Pete brings a sharp instinct for brand and space, crafting experiences that feel considered, characterful, and memorable.
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Each project has brought something new, sharpening his creative edge and deepening his understanding of how design can shape how we feel, think, and connect.
“Good design goes beyond form. It’s about shaping moments that connect people to place, story, and feeling.”
Pete Kong
services.
Pete is an independent creative who specialises in shaping brand experiences across physical and spatial design. His work spans retail environments, interiors, architecture, exhibitions, events, and installation art.
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With a sharp eye for both concept and detail, Pete blends creativity with strategy, ensuring each project is purposeful, distinctive, and built to connect.
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From reimagining spaces to crafting meaningful moments, his approach leaves a lasting impact on both brands and the people they’re trying to reach.