Money20/20 is a major gathering celebrating payments and financial services innovation for connected commerce. It brings together thousands of professionals from the worlds of mobile, retail, marketing services, data, and technology to network and share ideas.
Visa is part of that conversation.
The Visa brief came in initially as a pitch which makes it the more satisfying to win and deliver in a short turnaround.
The other challenge came in the form of budget and venue. It was an industrial space so the design really needed a material palette that complemented the surroundings.
The Visa Social House inspired new ways of connecting, collaborating, and interacting with a network of real-life stories. It was adaptable for any partner or visitor as there was something for everyone.
The use of raw plywood, grey felt, stained wood, exposed light fixtures helped to fit into the environment effortlessly.
The stand was exhibited at Money 20/20 in 2019 which quickly became the heartbeat of the event. It excelled as the destination for delegates to meet, network, expand their knowledge, and partner between clients and prospects.
It was packed with unexpected surprises and delightful moments that brought to life the magic of Visa.
Role – 3D Lead Creative
Graphic Design – Ahmed Abokor
Agency – Wonder