The Challenge

Twitch, the leading platform for gaming and live-streaming, aimed to bring its flagship event, TwitchCon, to Europe for the first time. The mission: to create a space that celebrated its vibrant community of gamers, streamers, and fans while showcasing Twitch’s unique culture. The event needed to inspire, connect, and immerse attendees in the heart of the gaming world—all within an 8-week timeline.

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The Approach

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• Designed a dynamic and immersive event experience that reflected Twitch’s brand and community ethos.

• Transformed the venue into an urban-inspired playground with neon lights, scaffolding structures, and digital gaming elements that brought the online Twitch universe into physical form.

• Created spaces for learning, networking, and interaction, including areas for content creators, esports showcases, and community meet-ups.

• Collaborated closely with Twitch’s event team to ensure each area was seamlessly integrated, delivering both memorable physical experiences and digital impact.​

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The Result

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• Over 8,000 tickets sold and more than 6.3 million online participants engaged.

• Community celebration of 1,455 Partners, 2,365 Affiliates, and 3,861 fans in attendance.

• 2.7 million hours of live-streamed event content watched globally.

• A new benchmark for gaming and streaming events, blending digital and in-person experiences into an unforgettable spectacle.

 

TwitchCon Europe 2019 proved to be a bold and innovative showcase of the gaming world, leaving a lasting impression on attendees and the Twitch community alike.

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Role – 3D Lead Creative

Agency – Sparks