Statoil is the main partner of this pivotal race – an inspirational event that attracts huge amounts of attention throughout the Nordic region and beyond. Through its sponsorship, Statoil has enhanced its growing reputation for sparking inspiration and enthusiasm to build skills and encourage learning.
One of the key challenges faced was the location – it was held at the northern tip of Europe; Tromso, Norway. And to add to that logistical nightmare, the design needed to be tourable.
The design mechanism was developed into a compact and tourable structure that unfolded to exhibit the experiences. The canopy would tension from each axis point to finish the connecting architecture - whilst also making the structure weather-proofed.
The peg system allowed for flexibility in displaying apparel or print/signage, whilst the secondary brand colour (magenta) came in flashes throughout the space, such as behind the peg holes which was a nice touch.
Role – 3D Lead Creative
Graphic Design – Chris Pullinger
Agency – George P Johnson