The Shell labs provided a platform for science, technology, engineering and math partners from all around the world to all come together in one environment and to be open to all people, of all ages.

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It was Science Museum meets SXSW. Digital meets analogue. 

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The immersive environment was contemporary in design but intuitive in its flow. Wayfinding was simple and bold yet sophisticated in the application. 

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It was designed to appeal to adults but also friendly to children who'd arrive in quantity. It had to be robust but light in design. 

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The overall lab atmosphere was set within a black box and this allowed the spotlight to quite literally be placed on the exhibit, from bold graphics to white crisp lines – the labs really allowed the content to speak for itself. 

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