The Shell labs provided a platform for science, technology, engineering and math partners from all around the world to all come together in one environment and to be open to all people, of all ages.
It was Science Museum meets SXSW. Digital meets analogue.
The immersive environment was contemporary in design but intuitive in its flow. Wayfinding was simple and bold yet sophisticated in the application.
It was designed to appeal to adults but also friendly to children who'd arrive in quantity. It had to be robust but light in design.
The overall lab atmosphere was set within a black box and this allowed the spotlight to quite literally be placed on the exhibit, from bold graphics to white crisp lines – the labs really allowed the content to speak for itself.
Role – Senior 3D Creative
Graphic Design – Tom Maxwell
Agency – Imagination