In the realm of rebranding, Powerleague embarked on a transformative journey in 2019—a quest for brand unity that spanned their nationwide centres.
At the heart of this endeavour was a pivotal component—the cafe and bar—a space destined to become a local epicentre, welcoming a diverse tapestry of patrons, from the bustling lunchtime office workers to the seasoned warriors of walking football, who congregated under the floodlights on chilly Tuesday evenings to pay homage to the beautiful game at Powerleague.
The essence of this creative vision was an alchemical blend—a dash of Rapha Cafe, and a pinch of Cafe Kick. The aim was to craft a space that reverberated with the echoes of football's storied history, akin to a museum, while also evoking the intimate quarters of an ardent fan and the warm embrace of a football-loving family.
In this design symphony, materials emerged as the brushstrokes of creativity, each inspired by the very fabric of the game itself. From the tactile allure of leather and polyester to the robust honesty of vinyl and wood, every element told a story. Reclaimed furniture and raw concrete formed the canvas, enhanced by electrifying flashes of neon—a juxtaposition of tradition and modernity.
This reimagined cafe and bar at Powerleague transcends mere aesthetics; it embodies a love affair with football, a testament to the game's enduring allure, and a haven for enthusiasts of all walks of life. A museum of passion and a refuge for camaraderie, it stands as a beacon of unity within the tapestry of Powerleague's redefined brand identity.
Role – 3D Creative Lead
Agency – Douglass / Day