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Nike Town London is the largest sports clothing and footwear department in Europe, as well as being home to the Nike flagship store. 




Bring to life Nike’s product campaigns at their flagship store. Advice on store planning, structure, and materiality.




Spent six months working and building strong relationships with the client on not only developing hero campaigns to a feasible level but also delivering them to realisation under quick turnarounds.



To date, the retail campaigns developed and delivered successfully is Air Force 1, Nike Shox, Nike by you, Givesport, and Cyber-week were delivered from concept to execution. 


Due to the nature of these projects being a fast turnaround – no professional photographs were captured for this case study. As a result, some sketches, plans, and visuals are shown for reference below. 

Role – 3D Creative Lead

Agency – Wonder

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