The European Debut of the Ford Mustang: A Spectacle of Design
In the year 2015, the Ford Mustang made its much-anticipated arrival on European shores, marked by a spectacular unveiling at the exclusive Go Further event—a gathering reserved solely for dealers.
Celebrating the Artistry of Design
This conceptual revelation paid homage to the meticulous craftsmanship that went into every facet of the Mustang's creation. The notion was simple yet profound—celebrate the form of the product itself. Every inch of this automotive masterpiece had been meticulously considered during production, and the occasion demanded nothing less than a remarkable tribute.
Mirrors of Motion and Artistry
The pièce de résistance of this display lay in a meticulously choreographed dance of motorized mirrors, suspended from the ceiling with an air of theatrical flair. These mirrors, far from mere reflective surfaces, crafted an entirely unique visual narrative for the vehicle.
A Shifting Perspective: Abstract Artistry
But the true enchantment lay in the transformative prowess of these angled mirrors, which could gracefully change direction. This dynamic feature imbued the experience with an abstract quality, where the Mustang became a living work of art—an object of desire, admiration, and fascination.
A Grand Stage for an Icon
This immersive installation was the ideal stage for the European debut of one of the most iconic vehicles in Ford's storied history. It showcased not only the Mustang's powerful presence but also its status as a symbol of design excellence. An event of this magnitude left an indelible mark in the world of automotive design and presentation.
Role – Senior 3D Creative
Agency – Imagination