The Mustang finally came to Europe in 2015 in spectacular fashion – it was first revealed at the Go Further event, a dealers only conference.
The concept celebrated the form of the product – every inch had been considered during production and what better way to celebrate it? A series of motorised mirrors flown from the ceiling provided unique visuals of the vehicle.
The magic really came to life when the angled mirrors changed direction to really make this experience quite abstract.
The installation was the perfect platform for one of the most anticipated iconic vehicles from Ford.
Role – Senior 3D Creative
Agency – Imagination