Over the past few years, we have seen America's NBA and NFL arrive on European soil. So it was no surprise to find out that Major League Baseball wanted a piece of the action. However, MLB felt that America's oldest ball game would not see the same successes just by promoting the sport alone.
The pitch brief came into our team in the fall of 2016 and I was fortunate enough to have been part of the winning team that quite literally smashed it out of the park.
To launch the battlegrounds platform, the location was set at Pop Brixton, inviting London’s baseball fans to come and take part in a unique home run derby face-off. Working closely with MLB’s own in-house gaming team, a virtual reality experience was produced giving fans the chance to bat for Boston or LA, transporting them straight to the batting plate of Fenway Park or Dodgers Stadium.
The event was soundtracked by NTS radio, with DJs playing either LA or Boston inspired music.
Role – Senior 3D Creative
Creative Director – Jiri Bures
Associate Creative Director – Colin Rivett
Graphic Design – Wes Richardson / Tom Maxwell
Agency – Imagination