Major League Baseball: A Virtual Home Run in London.

The Challenge:

MLB sought to captivate European audiences by transforming baseball into an immersive, gaming-driven experience.

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The Solution:

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• Designed Battlegrounds, a VR-powered home run derby, letting fans step into iconic stadiums like Fenway Park and Dodger Stadium.

• Partnered with MLB’s gaming experts to create a competitive, interactive gaming experience.

• Elevated the vibe with DJ sets inspired by Boston and LA, blending sport with music and culture.​

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The Result:

A groundbreaking fusion of gaming and sports, delivering an unforgettable experience that introduced baseball to new audiences in a dynamic, modern way.

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Role – 3D Creative

Graphic Design – Wes Richardson / Tom Maxwell

Agency – Imagination