Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

 

CHALLENGE

 

With the current global pandemic, getting people from across the world into one room is proving hard! 

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SOLUTION

 

A Hasbro Metaverse – an online event that allows the audience to register and customise their own avatar in a Hasbro universe. Invited virtual attendees would see Hasbro through a new lense – enabling Hasbro to show their new offerings to a generation of loyal customers. 

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A metaverse that opens up portals to other dimensions that showcase their unparalleled portfolio of over 1,500 brands from Play-Doh to Monopoly. 

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