ford x community.

The free four-day football celebration, featuring a series of family-friendly activities, will be the first major event to come to the home of the 2012 London Olympics being held at The International Quarter, Stratford City, close to the Queen Elizabeth Olympic Park and celebrating women's football, futsal and grassroots football.

CHALLENGE

Work within a 12,000 SQM plot and bring to life Ford, and show how they are working with grassroots to make a better future. 

SOLUTION

Celebrated the context of the event – East London. We shone a spotlight on local talent and artists and provided them with a platform to showcase their skills, just like in football, the grassroots is just at the beginning. 

Branded and stacked shipping containers were used to form the architecture which created geometric vistas through into activities on show, from a dedicated skatepark where locals could use to a stunt driving area for people to show off their drifting, in none other than a Ford!

Role – 3D Lead Creative

Agency – Imagination

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