ford at naias detroit.
A Journey through Imagination's Detroit Office: Creating Spectacular Ford Show
In a captivating tale of creative synergy, Pete embarked on a transformative journey within Imagination's Detroit offices, where ingenuity and innovation converged to shape not just one, but a series of awe-inspiring events and exhibitions across the Americas.
Setting the Stage for Ford: A Global Triumph
Foremost among these achievements was the delivery of Ford's global tier 1 show—an event that would set new standards in the world of automotive presentations. It was a testament to Imagination's unwavering commitment to excellence and Pete's instrumental role in this grand endeavour.
Pushing Boundaries with Augmented Reality
One particular highlight stood out, a feat of technological wizardry that left spectators astounded. Imagination, in collaboration with Pete, orchestrated the largest augmented reality stunt ever witnessed, showcasing none other than the famed YouTube sensation, Ken Block. In this jaw-dropping spectacle, Ken Block's high-speed drive came to life on screens, defying reality and pushing the boundaries of what was thought possible.
A Crown Jewel: The Scissor Lift 360 Experience
At the heart of the show, a masterpiece awaited—an immersive scissor lift 360 experience that elevated users to the heavens themselves. This captivating journey into the digital realm was a symphony of cutting-edge technology and masterful storytelling, where Ford's latest innovations and product range unfolded in a mesmerizing narrative.
Pete's sojourn in the heart of Imagination's creative engine not only brought these visionary experiences to life but also underscored the boundless possibilities that lie at the intersection of imagination, innovation, and storytelling. It was a testament to the power of collaboration, where creative minds united to craft moments of wonder and inspiration.
Role – Senior 3D Creative
Creative Director – Jamie Gladstone
Head of 3D – Hayden Glynn
Agency – Imagination