Pete spent 6 months out of Imagination's Detroit offices assisting the internal team on delivering not only the global tier 1 show for Ford (below) but also other events and exhibitions in the Americas. 

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One of the highlights consisted of the largest augmented reality stunt (in the world at the time) that had Youtube star, Ken Block, perform a high-speed drive (on-screen) around users.

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In addition, a central feature that became the crown of the show was a scissor lift 360 experience that took users into the heavens – a compelling digital experience shortly followed showcasing the latest technologies and fine storytelling of their latest range.