ford at naias detroit.
Pete spent 6 months out of Imagination's Detroit offices assisting the internal team on delivering not only the global tier 1 show for Ford (below) but also other events and exhibitions in the Americas.
One of the highlights consisted of the largest augmented reality stunt (in the world at the time) that had Youtube star, Ken Block, perform a high-speed drive (on-screen) around users.
In addition, a central feature that became the crown of the show was a scissor lift 360 experience that took users into the heavens – a compelling digital experience shortly followed showcasing the latest technologies and fine storytelling of their latest range.
Role – Senior 3D Creative
Creative Director – Jamie Gladstone
Head of 3D – Hayden Glynn
Agency – Imagination