A Ford Revolution: Reimagining Retail Spaces
In the year 2013, a profound transformation was set in motion as Ford embarked on an ambitious journey to breathe new life into their European dealerships.
The vision was clear: to revitalize and rejuvenate, ultimately ushering in a new era of automotive retail. This transformation bore its first fruit in the form of the Essex Autogroup's Basildon dealership—an illustrious flagship at the forefront of this monumental endeavour.
The Essence of Ford: Streamlined and Singular
Ford's global evolution was central to this transformation. With a shift from a multi-brand conglomerate to a singular focus on the Blue Oval, the brand sought to embody the ethos of 'Go Further.' This new direction was not merely a slogan; it was a way of life within every dealership, an embodiment of Ford's relentless pursuit of excellence.
A Seamless Experience for All
The new dealership design was meticulously crafted to cater to establishments of all sizes, from the cosy confines of a boutique showroom to the sprawling spaces of larger dealerships. A vibrant orange 'Hello' welcome desk beckons visitors, setting the tone for a warm and inviting experience. Relaxation areas adorned with iPads and plush sofas offer respite, while an expansive display showcases brochures, materials, and a vibrant array of colours.
Where Dreams Take the Wheel
A dedicated 'Test Drive' section invites exploration, where Ford's finest models take centre stage, inviting curious visitors to embark on thrilling test drives. Beyond the showroom's confines, the 'Thank You' area serves as the stage for the ceremonial handovers, where the promise of Ford vehicles finds its realization in the hands of delighted owners.
A Testament to Progress
In essence, this transformation was more than a mere facelift; it was a reimagining of Ford's retail spaces, encapsulating the spirit of 'Go Further' and offering a seamless and welcoming experience to all who walked through its doors. It was a bold statement, a testament to the brand's commitment to excellence, and a celebration of the journey ahead.
Role – Senior 3D Creative
Agency – Imagination