pepsico x dubai expo.

PepsiCo, the official beverage and snack partner of Expo 2020 Dubai have three pavilions at the world fair that will align with the three sub-themes of the world fair.

 

CHALLENGE

With one pavilion in each of Expo’s Thematic Districts, each design needed to offer refreshing perspectives on Expo 2020’s sub-themes of Opportunity, Mobility and Sustainability, through an exciting and engaging schedule of experiences, innovations and discussions.

 

SOLUTION

 

Each pavilion had their own signature aesthetic, but all shared a common thread – a sustainable approach through design and construction methods. 

 

LAYS

 

With experiences inspired by two of PepsiCo’s most-loved brands – Lay’s and Pepsi – The Plus will ignite curiosity and entice discovery, encouraging visitors to look beyond their individual horizons towards a world of opportunity and possibility, and inspiring an ambition to create meaningful change.

 

GATORADE

 

Though interactive games, a re-creation of Gatorade’s Sports Science Institute and a gallery of legendary Gatorade-fuelled athletes, The Bolt aims to make sport a global force for good that is accessible to all.

 

AQUAFINA

 

Taking the form of a giant water droplet constructed from recyclable cans, The Drop showcases Aquafina and PepsiCo’s work to safeguard water. This includes everything from helping farmers worldwide with sustainable water practices, to smart use of water in manufacturing to PepsiCo’s dedication to reducing, recycling and reinventing packaging.

Role – 3D Creative

Graphic Design – Sophie Moffat

Agency – INVNT

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