In the realm of technological revelation, Cisco Live emerges as a beacon—an annual pilgrimage for the ardent Cisco enthusiasts, a congregation of 20,000 eager minds seeking the latest insights and strategic direction from senior executives. This immersive symposium unfurls over a week of relentless exploration, boasting a repertoire of over 700 technical education sessions.
The mission at hand was multifaceted: to inspire, engage, and educate the attendees—to transform them into an ever-loyal community of brand evangelists.
Here, the art of creating memories takes centre stage. A strategic foundation was meticulously laid, designed to orchestrate moments that would resonate at precisely the right junctures. The event, akin to a labyrinthine journey, exuded a sense of discovery at every turn.
Concept Planning: The venue chosen for this year's Cisco Live presented its own set of challenges—a virgin canvas for Cisco's visionary expedition. The master planning, a symphony of user experience, unfurled methodically across 80,000 square meters of untapped potential. Mapping the space involved a precise choreography of delegates' trajectories, an intricate dance that informed the very architecture, design, and way-finding strategies.
The culmination of these efforts was nothing short of breathtaking. The event transformed into an interactive domain, where every step became a personal exploration, akin to a gallery of technological wonders. It was a revelation, a testament to the fusion of creativity and precision on a grand scale—a symphony of exploration and interaction, unlike any other, in the storied history of Cisco Live.
Role – Senior 3D Lead Creative
Creative Director – Trin Basra
Graphic Design – Tom Statham
Agency – George P Johnson